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The consumer electronics industry has convinced itself that
wearable technology will be the next big thing, with a market worth over USD 35
Billion by 2021. That belief is driven by a desperate need for major companies
to find something to follow on from laptops, tablets and PC’s of all which are
being commoditized. The problem is that their model for wearable technology is
built around technology push, trying to shape their technology to fit
customers. It is a strategy likely to fail, as wearable technology is more,
rather than less, personal. This report takes the contrary viewpoint, building
the market opportunity from consumer behavior and preferences. It suggests that
the market will still reach more than USD 35 Billion by 2021, but with a very
different mix of products being made by some very different companies.
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